mini-kus #112: Gina Wynbrandt's You're The Center Of Attention

As I've said before, when it comes to humor, punching up can feel pretentious, punching down is unseemly, but punching yourself is always funny. Gina Wynbrandt excels at this sort of comedy of self-humiliation, and it's been exciting to see her slowly work herself back into cartooning again after a long break. In I'm The Center Of Attention, Wynbrandt satirizes social media attention-seeking culture in a hilariously blunt manner, interpolating Disney-style platitudes with a magical bug character. 

Wynbrandt uses a kind of cartoony naturalism that borders on the grotesque and exaggerated as a way of emphasizing the artificiality of her environs. The premise of the comic is that she's a contestant on a reality show where she's to be subjected to "a series of silly and embarrassing challenges" in order to win $10,000. Wynbrandt immediately fantasizes that this will lead to worldwide fame, her own TV show, and a harem of guys. She's encouraged by George, a Jiminy Cricket-style talking bug that encourages her. For the initial challenges, she does the chicken dance, acts like a dog, and sings in front of reality show judge Simon Cowell. 

Then she has to read her entire search history (which includes her own name several times and "plus size slut clothes.") Things get worse after this, as one might suspect, but George is there all along--and in the end, he's there for Gina in a way that should have been clear all along. Everything about this comic is unsettling, grotesque, visually disturbing, and hilarious. The use of color is especially off-putting, particularly with regard to the candy-colored backgrounds. Wynbrandt sets herself as the butt of every joke, but it's also a funny series of jabs at every aspect of popular culture, the expectations of society, and the superficiality of desire. Wynbrandt admitting that her own desires are completely base and lazy is the trigger for the final humiliation, but the reality is that she's simply like everyone else. The fact that she gets part of what she wants in the end, albeit in a totally unexpected and over-the-top way, only makes the whole thing funnier. Wynbrandt's satire has only grown sharper as she's become more skilled as a cartoonist and more forward-thinking with her use of color.