This article was orginally published in 2007.
It's interesting to contrast this book to some of the recent pin-up collections that Fantagraphics has recently published. Those books are designed to create stylized images that evoke lust and desire in their target audiences, to titillate. The reader projects their fantasy onto the image, which has no inner life of its own. On the other hand, the images in Lust are far from erotic, even when many of them are much more sexually explicit than a standard pin-up girl. There is some degree of voyeuristic or people-watching titillation, but this is still a very different experience than from a pin-up book that is divorced from reality. While Forney playfully finds the humor in the kinks of her subjects, at heart these ads are the honest projection of someone else's desires. Forney cheerfully confronts the reader with the desires of everyday people, setting up an interaction between reader and image that is in direct opposition to that of a pin-up book. While we may chuckle at the impishness of some the kinks described here, what Forney really does is get us to think about our own kinks and fantasies--and encourage us to both embrace them and see them for how frivolous they can be.